GAP  is one of the biggest brands in the USA and has in the past three years seen a drop in sales. There were rumours of a sell off for a whopping $19 billion but what did happen was the CEO was fired and there was a major management change.


Basic cuts are a pre-requisite in any wardrobe and that is one of GAP’s strong points.  But one does wish that they had more designs on offer.

Every season, their top selling garments go into production again with minor changes. Really minute changes, if at all. Not just designs but even the fabrics are the same making it so ho-hum. carrie

Sarah Jessica Parker – The All American Brand just like GAP

But what took my breath away was the sheer amount of work that goes into even a repeat order. GAP has one of the most complex systems I have come across. Abercrombie & Fitch, I have been told, comes next.  It’s all about q-u-a-l-i-t-y.


GAP’s Classier Sister goes by the name Banana Republic

The basic design and construction, the fit, wash, ornamentation, numerous tests on the fabric, garment and accessories, apart from which there are regular quality checks during production….there’s a lot that happens behind every garment that we see in stores. Don’t even get me started about threads.

And the number of times they re-affirm their brand name on every single piece!!!


Banana Republic remains a fave coz they come out with Petite sizes. Old Navy, GAP don’t make one want to bend backwards to own one. Especially not if you are keen on wearing an unique identity.



~ by anuraadha on March 29, 2009.

One Response to “GAP”

  1. I can honestly say that I am not surprised that the CEO of GAP was fired. The garments for the upcoming seasons tend to have the same cut or pattern with a slight change. I don’t shop at the store myself, but the advertisments that I see when I flip through a magazine all look the same. Pull a spring ad from last year and compare it to this years ad and it will most likely have a slight change.

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